Phase 1: Brand Research
In considering a spa concept, it is critical that sufficient research be undertaken to fully understand your brand, including its historic heritage and cultural significance. Comprehensive knowledge of facilities, operations, use of information technology systems, departments, and management style are crucial to a seamless integration of the spa concept and facility.
We create and analyze client profiles through research, observation, and direct contact to determine the needs, expectations, lifestyle and preferences of the current and target client base, to ultimately develop a spa concept that meets their needs while exceeding their expectations.
Our research is not complete until we have a full understanding of your brand, we are able to recognize its desired customers, and we speak its language.